Meski harga komputer personal (PC) makin terjangkau, banyak pihak yang masih membutuhkan jasa penyewaan komputer. Bisnis penyewaan PC pun juga masih lumayan. Sebuah perusahaan penyedia jasa sewa komputer masih menangguk omzet ratusan juta rupiah sebulan. Kuncinya harus fokus pada pasar tertentu, serta harus siap untuk merawat pelanggan dan komputer.
Tingginya ketergantungan pada komputer, telah membuat keberadaan produk ini seakan menjadi kebutuhan primer untuk dapat mendukung pekerjaan atau sebagai media hiburan. Apalagi, produsen komputer kian jeli untuk menciptakan berbagai produk tertentu, yang sesuai dengan kebutuhan atau kantong konsumen, sehingga makin banyak orang yang mampu membeli komputer personal.
Namun, meski banyak orang telah memiliki komputer sendiri, ternyata tidak menyurutkan bisnis penyewaan komputer personal (PC). Tengok saja, usaha penyewaan PC milik Andi Susanto. Pemilik PT Megawastu Solusindo di Jakarta ini mampu untuk menangguk omzet hingga Rp 500 juta tiap bulan. "Usaha penyewaan PC juga masih menguntungkan sampai saat ini," ujarnya.
Minat perusahaan untuk menyewa PC masih tinggi. Mereka terhindar dari biaya pembelian, biaya penggantian dan perawatan. Sementara PC juga sangat penting dan dibutuhkan terus-menerus. "Dengan menyewa, perusahaan bisa menekan pengeluaran mereka," tutur Andi.
Andi mengawali usahanya sejak 2003. Pria yang semula bekerja di sebuah media ekonomi ini tertarik menekuni bisnis penyewaan PC, karena ia banyak berhubungan dengan perbankan. "Saya melihat bank membutuhkan dukungan PC yang bagus," kata Andi.
Dalam usahanya ini, Andi pun hanya memasok PC untuk bagian trading di bank. Kesuksesannya pun juga tak lepas dari strategi untuk fokus pada target pasar dan merawat konsumennya dengan baik.
Hingga kini, Megawastu Solusindo masih konsisten menyewakan PC khusus bagi kantor-kantor bank. Mereka juga sudah mempunyai klien yang berasal dari 10 bank besar di Indonesia.
Harga sewa komputer dipatok mulai Rp 500.000 hingga Rp 1 juta per bulan. Penentuan tarif sewa juga bergantung pada spesifikasi kebutuhan PC.
Andi juga menawarkan sistem sewa dengan jangka waktu bulanan hingga tahunan. "Tapi, kami juga mempunyai kebijakan kontrak per tiga bulan supaya pemasukan lebih lancar," ujarnya.
Dalam usaha ini, menurut Andi, yang paling penting adalah melakukan perawatan PC secara rutin. Maklum, dunia perbankan membutuhkan kecepatan data dan arus informasi secara real time.
Klien biasanya menginginkan, bila terjadi kerusakan pada PC harus seminim mungkin. Karena itu, Andi juga harus selalu siap menyediakan teknisi bila terjadi kerusakan. Para teknisi pun harus memantau secara rutin kondisi PC yang selalu menyala itu.
Sekali sepekan, teknisi biasanya mengecek PC yang disewa. Mereka akan membersihkan komputer tersebut dari gangguan virus. "Saya juga harus membayar denda jika terjadi kerusakan yang melebihi perjanjian," ujar Andi.
Namun, kesuksesan dari bisnis penyewaan komputer tak hanya dengan mengandalkan klien dari perbankan. Menurut Hery Siswanto, Manajer Marketing PT Natari, banyak perusahaan membutuhkan penyewaan komputer untuk mendukung kinerja perusahaan.
Perusahaan yang terkenal ini telah menjalani bisnis penyewaan komputer sejak 2004 lalu . Hery juga mengakui, konsumennya terus bertambah hingga saat ini. "Bahkan, kami masih kewalahan dalam melayani kebutuhan klien di Jakarta," ujar Hery.
Natari biasanya telah menyewakan komputer untuk keperluan pelatihan karyawan maupun seminar. Karena mengincar pasar ini, mereka biasanya menuai banyak permintaan pada awal bulan dalam triwulan pertama setiap tahunnya.
Berbeda dengan Megawastu Solusindo, Natari menetapkan harga sewa harian. Biaya sewa komputer telah dibanderol antara Rp 80.000 hingga Rp 100.000 per unit setiap hari.
Hery bilang, perusahaan bisa mendulang omzet lebih dari Rp 100 juta per bulan. Untuk mendukung bisnisnya, Natari juga menyiapkan 500 unit komputer personal.
Hery menjelaskan, para kliennya lebih memilih menyewa PC untuk pelatihan atau seminar. Pasalnya, komputer personal lebih nyaman dipakai bila dibandingkan dengan menggunakan laptop. Selain itu, perusahaan juga ingin mengurangi risiko kecurian jika menggunakan laptop.
Ada beragam perusahaan yang menjadi klien Natari. Mulai dari perusahaan asuransi, perusahaan TI dan juga kalangan perbankan. Hery berpesan, dalam bisnis ini yang penting menjaga kepercayaan pelanggan.
JASA PENYEWAAN KOMPUTER MASIH BERPUTAR
Even as a high school student, Dave Goldberg was urging female classmates to speak up. As a young dot-com executive, he had one girlfriend after another, but fell hard for a driven friend named Sheryl Sandberg, pining after her for years. After they wed, Mr. Goldberg pushed her to negotiate hard for high compensation and arranged his schedule so that he could be home with their children when she was traveling for work.
Mr. Goldberg, who died unexpectedly on Friday, was a genial, 47-year-old Silicon Valley entrepreneur who built his latest company, SurveyMonkey, from a modest enterprise to one recently valued by investors at $2 billion. But he was also perhaps the signature male feminist of his era: the first major chief executive in memory to spur his wife to become as successful in business as he was, and an essential figure in “Lean In,” Ms. Sandberg’s blockbuster guide to female achievement.
Over the weekend, even strangers were shocked at his death, both because of his relatively young age and because they knew of him as the living, breathing, car-pooling center of a new philosophy of two-career marriage.
“They were very much the role models for what this next generation wants to grapple with,” said Debora L. Spar, the president of Barnard College. In a 2011 commencement speech there, Ms. Sandberg told the graduates that whom they married would be their most important career decision.
In the play “The Heidi Chronicles,” revived on Broadway this spring, a male character who is the founder of a media company says that “I don’t want to come home to an A-plus,” explaining that his ambitions require him to marry an unthreatening helpmeet. Mr. Goldberg grew up to hold the opposite view, starting with his upbringing in progressive Minneapolis circles where “there was woman power in every aspect of our lives,” Jeffrey Dachis, a childhood friend, said in an interview.
The Goldberg parents read “The Feminine Mystique” together — in fact, Mr. Goldberg’s father introduced it to his wife, according to Ms. Sandberg’s book. In 1976, Paula Goldberg helped found a nonprofit to aid children with disabilities. Her husband, Mel, a law professor who taught at night, made the family breakfast at home.
Later, when Dave Goldberg was in high school and his prom date, Jill Chessen, stayed silent in a politics class, he chastised her afterward. He said, “You need to speak up,” Ms. Chessen recalled in an interview. “They need to hear your voice.”
Years later, when Karin Gilford, an early employee at Launch Media, Mr. Goldberg’s digital music company, became a mother, he knew exactly what to do. He kept giving her challenging assignments, she recalled, but also let her work from home one day a week. After Yahoo acquired Launch, Mr. Goldberg became known for distributing roses to all the women in the office on Valentine’s Day.
Ms. Sandberg, who often describes herself as bossy-in-a-good-way, enchanted him when they became friendly in the mid-1990s. He “was smitten with her,” Ms. Chessen remembered. Ms. Sandberg was dating someone else, but Mr. Goldberg still hung around, even helping her and her then-boyfriend move, recalled Bob Roback, a friend and co-founder of Launch. When they finally married in 2004, friends remember thinking how similar the two were, and that the qualities that might have made Ms. Sandberg intimidating to some men drew Mr. Goldberg to her even more.
Over the next decade, Mr. Goldberg and Ms. Sandberg pioneered new ways of capturing information online, had a son and then a daughter, became immensely wealthy, and hashed out their who-does-what-in-this-marriage issues. Mr. Goldberg’s commute from the Bay Area to Los Angeles became a strain, so he relocated, later joking that he “lost the coin flip” of where they would live. He paid the bills, she planned the birthday parties, and both often left their offices at 5:30 so they could eat dinner with their children before resuming work afterward.
Friends in Silicon Valley say they were careful to conduct their careers separately, politely refusing when outsiders would ask one about the other’s work: Ms. Sandberg’s role building Facebook into an information and advertising powerhouse, and Mr. Goldberg at SurveyMonkey, which made polling faster and cheaper. But privately, their work was intertwined. He often began statements to his team with the phrase “Well, Sheryl said” sharing her business advice. He counseled her, too, starting with her salary negotiations with Mark Zuckerberg.
“I wanted Mark to really feel he stretched to get Sheryl, because she was worth it,” Mr. Goldberg explained in a 2013 “60 Minutes” interview, his Minnesota accent and his smile intact as he offered a rare peek of the intersection of marriage and money at the top of corporate life.
While his wife grew increasingly outspoken about women’s advancement, Mr. Goldberg quietly advised the men in the office on family and partnership matters, an associate said. Six out of 16 members of SurveyMonkey’s management team are female, an almost unheard-of ratio among Silicon Valley “unicorns,” or companies valued at over $1 billion.
When Mellody Hobson, a friend and finance executive, wrote a chapter of “Lean In” about women of color for the college edition of the book, Mr. Goldberg gave her feedback on the draft, a clue to his deep involvement. He joked with Ms. Hobson that she was too long-winded, like Ms. Sandberg, but aside from that, he said he loved the chapter, she said in an interview.
By then, Mr. Goldberg was a figure of fascination who inspired a “where can I get one of those?” reaction among many of the women who had read the best seller “Lean In.” Some lamented that Ms. Sandberg’s advice hinged too much on marrying a Dave Goldberg, who was humble enough to plan around his wife, attentive enough to worry about which shoes his young daughter would wear, and rich enough to help pay for the help that made the family’s balancing act manageable.
Now that he is gone, and Ms. Sandberg goes from being half of a celebrated partnership to perhaps the business world’s most prominent single mother, the pages of “Lean In” carry a new sting of loss.
“We are never at 50-50 at any given moment — perfect equality is hard to define or sustain — but we allow the pendulum to swing back and forth between us,” she wrote in 2013, adding that they were looking forward to raising teenagers together.
“Fortunately, I have Dave to figure it out with me,” she wrote. Dave Goldberg Was Lifelong Women’s Advocate